行動経済学の簡単なフレームワーク

有名なのは

というチェックリストです。

Messenger we are heavily influenced by who communicates information
Incentives our responses to incentives are shaped by predictable mental shortcuts such as strongly avoiding losses
Norms we are strongly influenced by what others do
Defaults we „go with the flow‟ of pre-set options
Salience our attention is drawn to what is novel and seems relevant to us
Priming our acts are often influenced by sub-conscious cues
Affect our emotional associations can powerfully shape our actions
Commitments we seek to be consistent with our public promises, and reciprocate acts
Ego we act in ways that make us feel better about ourselves

EAST

EASTも同様で、略語ですね。